Design Principle
When users need to inspect an object, imagery must be specific, clear, and relevant.
Principle When users need to inspect an object, imagery must be specific, clear, and relevant.
Design action Websites and games must use relevant visual assets; product, place, and person pages should show the real object above the fold, while tool pages reduce decoration.
Examples Positive example: Landing pages, portfolios, ecommerce, venues, and games. Counterexample: Dark, blurred, cropped stock-like media.
Apply when Landing pages, portfolios, ecommerce, venues, and games. The page relies on visual trust and understanding.
Source notes Source note: Synthesized from GOV.UK, Carbon, Polaris, Atlassian, Design.Systems, Design Systems Repo, and product-pattern libraries.
Agent Directive
Websites and games must use relevant visual assets; product, place, and person pages should show the real object above the fold, while tool pages reduce decoration.