Design Principle
Operational tools need scannable density while marketing pages need narrative pacing; mixing them causes mismatch.
Principle Operational tools need scannable density while marketing pages need narrative pacing; mixing them causes mismatch.
Design action For SaaS, CRM, and dashboards, prioritize compact but clear tables, lists, filters, and small metrics; avoid giant marketing heroes above the fold.
Examples Positive example: CRM, SaaS, operations consoles, and dashboards. Counterexample: Operational tools are designed like large hero landing pages.
Apply when CRM, SaaS, operations consoles, and dashboards. Users repeatedly inspect similar information every day.
Source notes Source note: Synthesized from Apple HIG, Material Design, NN/g usability principles, and layout/hierarchy practices in mature design systems.
Agent Directive
For SaaS, CRM, and dashboards, prioritize compact but clear tables, lists, filters, and small metrics; avoid giant marketing heroes above the fold.