Design System Analysis of PlayStation

A three-surface marketing system organized around alternating black, white, and PlayStation Blue chapters that scroll past the viewer like a console launch trailer. PlayStation SST display copy at signature weight 300 (light) gives the chrome an airy, premium feel; bright PlayStation Blue (#0070d1) carries every primary CTA as a fully-rounded pill; commerce orange (#d53b00) anchors store actions. The system never decorates — imagery does all the heavy lifting.

01 — Color

Color Palette

Three-canvas chapter system: black, white, and PlayStation Blue. Commerce orange is reserved for store actions; the gold gradient anchors only the PS Plus tier banner.

Brand & Accent

PlayStation Blue (primary)

#0070d1

Primary CTA pill, footer surface, badge fills

Blue Pressed

#0064b7

Pressed primary, link color on light canvas

Blue Active

#004d8d

Deeply-pressed primary state

Commerce Orange

#d53b00

Store/buy/pre-order CTAs only

Commerce Pressed

#aa2f00

Pressed commerce state

Surface — Dark Canvas

Canvas Dark

#000000

Pure black hero band, primary nav, footer base

Surface Dark Elevated

#121314

PS Plus banner, ON PLAYSTATION gradient end

Surface Dark Card

#181818

Game tile fill, dark product card background

Surface — Light Canvas

Canvas Light

#ffffff

True white console showcase, support page body

Soft Surface

#f3f3f3

Hairline-soft band fill on light pages

Surface Card

#f5f7fa

Cool-blue-tinted product card background

Text Tiers

Ink

#000000

Primary text on light canvas, headlines, button text

Body Light

rgba(0,0,0,0.6)

Default paragraph text on light canvas

Mute Light

#6b6b6b

Metadata, footer link captions

Ash Light

#cccccc

Disabled text, lowest-emphasis utility

On Dark

#ffffff

Primary text on dark canvas

Body Dark

rgba(255,255,255,0.7)

Translucent body text on dark canvas

Semantic & Brand Gradient

Warning

#c81b3a

Validation errors, destructive confirmation

Link Dark

#53b1ff

Inline link on dark canvas — brightened blue

PS Plus Gold Gradient

#ffce21 → #ee8e00

Reserved exclusively for PS Plus tier banner

Marathon Yellow

#deff20

Game-page-specific accent — Marathon only

02 — Typography

Typography Scale

PlayStation SST renders display headlines at weight 300 (light) — the brand's signature airy editorial voice. Heading sizes drop in tight increments with +0.1 to +0.45px tracking on display and button tiers.

display-xlPlayStation SST
54px / 300 / lh 1.25 / -0.1px
Discover all PS5 consoles
display-lgPlayStation SST
44px / 300 / lh 1.25 / 0.1px
Great PS4 & PS5 games out now
display-mdPlayStation SST
35px / 300 / lh 1.25
Mid-section headline
heading-xlPlayStation SST
28px / 300 / lh 1.25 / 0.1px
30 Years of PlayStation
heading-lgPlayStation SST
22px / 300 / lh 1.25 / 0.1px
News card title
heading-mdPlayStation SST
18px / 600 / lh 1
Card label or strong title
body-mdPlayStation SST
18px / 400 / lh 1.5 / 0.1px
Default body copy carries every paragraph at 18px regular weight with 1.5 line-height for comfortable reading.
body-strongPlayStation SST
18px / 500 / lh 1.25 / 0.4px
Inline emphasis or primary nav link
body-smPlayStation SST
16px / 400 / lh 1.5
Card description and secondary body
caption-mdPlayStation SST
14px / 400 / lh 1.5
Footer link, metadata, sub-nav text
caption-smPlayStation SST
12px / 500 / lh 1.5
Smallest utility text, badge label
link-mdPlayStation SST
18px / 400 / lh 1.5
Inline body anchor link
button-lgPlayStation SST
18px / 700 / lh 1.25 / 0.45px
Add to bag
button-mdPlayStation SST
14px / 700 / lh 1.25 / 0.324px
Compact CTA Label

03 — Components

Button Variants

PlayStation Blue primary, commerce orange for store actions, transparent secondary on both light and dark canvases — all fully-rounded pills.

button-primary

bg primary · text on-primary · rounded full · 48px height

button-primary-pressed

bg primary-pressed · text on-primary

button-commerce

bg commerce · text on-commerce · rounded full

button-commerce-pressed

bg commerce-pressed · text on-commerce

button-secondary-light

transparent · text ink · 1px ash-light · rounded full

button-secondary-dark

transparent · text on-dark · 1px hairline-dark

button-disabled

bg surface-soft · text ash-light

filter-pill + filter-pill-active

default: surface-filter translucent · active: canvas + 1px primary border

New

badge-info

bg primary · text on-primary · rounded full · padding 4/10

carousel-paddle + pagination

48px circle · rgba(255,255,255,0.16) · 8px dot indicator

04 — Surface Bands

Three-Canvas Chapter System

Each section is a full-bleed band — pure black, true white, or PlayStation Blue — each owning one editorial moment. Section-color change IS the divider.

Discover all PS5 consoles and accessories

Great PS4 & PS5 games out now or coming soon

This April, on PlayStation

PS Plus Banner

Discover PlayStation Plus

Get access to a curated library of games, online multiplayer, exclusive discounts, and more.

05 — Cards

Card Examples

Game tile, light product card, dark product card, and feature card — all at 8px radius, no resting shadow.

Game Tile Carousel (4-up at desktop)

Game Title One

PS5 · Coming Soon

Game Title Two

PS5 · Available Now

Game Title Three

PS4 · PS5 · Pre-order

Game Title Four

PlayStation VR2

Product & Feature Cards

PlayStation Store

Light canvas product card with cool-blue-tinted background.

Game Detail

Dark canvas card for product detail and feature panels.

PlayStation Plus

Light canvas marketing card with hairline border, 32px padding.

06 — Support Page

Support Search & Article Rows

Light-canvas support page chrome with a 56px-tall fully-rounded search bar and stacked article rows separated by 1px Hairline rules.

Search the support center
How to create or change your account email
How to close your account
How to update your sign-in ID
Reset your password
Add or change your two-step verification

07 — Forms

Form Elements

4px-radius rectangle inputs at 48px height. Focus relies on a 2px solid PlayStation Blue border replacing the 1px ash default.

canvas-light bg · 1px ash · rounded 4px · 48px height
2px primary border
standard text-input
button-primary · always full-width

08 — Layout

Spacing Scale

8px base. Section rhythm at 96px is the universal vertical gap between major chapters.

xxs · 4
xs · 8
sm · 12
md · 16
lg · 24
xl · 32
xxl · 48
section · 96

09 — Shapes

Border Radius Scale

Three operative values: 4px for inputs, 8px for cards and tiles, pill (9999px) for every CTA. Hero bands stay flat at 0px.

none · 0

Hero bands, primary nav, footer, sub-nav

sm · 4

Text inputs, support search field

md · 8

Game tiles, product cards, PS Plus banner

lg · 16

Rare large container with extra-soft corners

full · 9999

Every CTA pill, filter chips, paddles, dots

10 — Depth

Elevation & Depth

No resting shadows. Cards lift only on press. Depth comes from alternating-band rhythm.

Level 0 — Flat
no border / no shadow
Level 1 — Hairline
1px solid #f3f3f3
Level 2 — Soft Active
0 4px 12px rgba(0,0,0,0.16)
Level 3 — Section Gradient
#121314 → #000000 vertical

11 — Responsive

Responsive Behavior

7 breakpoint zones. Hero bands stay full-bleed at every breakpoint; only the internal column structure reflows.

NameWidthKey Changes
ultrawide1920px+Content max-width 1280px; gutters grow to ~80px
desktop-large1440pxDefault — 4-up game tile carousel, full primary nav
desktop1280pxSame with narrower gutters
desktop-small1024pxGame tiles → 3-up; sub-nav stays horizontal
tablet768pxGame tiles → 2-up; primary nav becomes hamburger
mobile480pxSingle-column; hero 54px → ~32px
mobile-narrow320pxSection padding tightens to 32px
320m-narrow
480mobile
768tablet
1024desktop-sm
1280desktop-lg

Touch Targets

Collapsing Strategy